Competitor Barnes & Noble will know what you’ve bought from the now bankrupt Borders retail group.
Federal bankruptcy court allowed the sale of the company’s assets including some personal data of approximately 45 million former Borders customers. And last week, the court approved the sale of Borders data to Barnes & Noble.
The information includes directory contact information that customers shared with Borders Sales Department along with a full history of purchases.
But under spam and do not call laws can Barnes & Nobel even use the information? If you never were their customer I would guess the only way they could use the information is to contact you by mail and that is pretty expensive.
I guess we will see… maybe they will just hold on to it until you do make a purchase with them and then all of the Borders info will be useable. … Or maybe they will just sell it to someone else.
Who know… lets hope they are responsible merchants… it will only work out bad for them if they aren’t.